Form 6-K












PURSUANT TO RULE 13a-16 OR 15d-16


November 2017



Commission File Number: 001-38230






15/F Lvge Industrial Building

1 Datun

Chaoyang District, Beijing 100012

People’s Republic of China

(Address of principal executive offices)



Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

Form 20-F  ☒             Form 40-F  ☐

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):  ☐

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):  ☐

Indicate by check mark whether by furnishing the information contained in this Form, the registrant is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

Yes  ☐            No  ☒

If “Yes” is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): N/A





Exhibit 99.1 — Press release: Qudian Inc. Announces US$100 Million Share Repurchase Program




Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.



/s/ Carl Yeung

Name:   Carl Yeung
Title:   Chief Financial Officer

Date: November 22, 2017




Exhibit 99.1

Qudian Inc. Announces US$100 Million Share Repurchase Program

BEIJING, November 21, 2017 (PRNewswire) — Qudian Inc. (“Qudian” or the “Company”) (NYSE: QD), a leading provider of online small consumer credit products in China, today announced that it will implement a share repurchase program to repurchase up to US$100 million worth of its outstanding American depositary shares (“ADSs”) representing its Class A ordinary shares within the next twelve months.

Mr. Min Luo, Founder, Chairman and Chief Executive Officer of Qudian, said, “This repurchase program demonstrates the Board’s confidence in our future. We are committed to deliver value to all of our shareholders while retaining the flexibility to drive future growth. We continue to experience high demand from our customers and see exceptional growth opportunities on the horizon. Our strong technology and highly competitive operational efficiency are continued keys to our success and we are confident in our ability to maintain our market leadership position in online consumption credit in China.”

Under the share repurchase program, Qudian may purchase its ADSs through various means, including open market transactions, privately negotiated transactions, tender offers or any combination thereof. In addition, Qudian will also effect repurchase transactions in compliance with Rule 10b5-1 under the Securities Exchange Act of 1934, as amended, and its insider trading policy. The number of ADSs repurchased and the timing of repurchases will depend on a number of factors, including, but not limited to, price, trading volume and general market conditions, along with Qudian’s working capital requirements, general business conditions and other factors. The share repurchase program will terminate on November 20, 2018, and may be modified, suspended or terminated at any time by the Company’s Board of Directors. Repurchases under the share repurchase program will be funded from Qudian’s existing cash and cash equivalents or future cash provided by operating activities. As of September 30, 2017, Qudian had cash and cash equivalents of approximately RMB1,483.0 million (US$222.9 million).

Exchange Rate Information

This announcement contains translations of certain Renminbi amounts into U.S. dollars (“US$”) at specified rates solely for the convenience of the reader. Unless otherwise stated, all translations from Renminbi to US$ were made at the rate of RMB6.6533 to US$1.00, the noon buying rate in effect on September 30, 2017 in the H.10 statistical release of the Federal Reserve Board. The Company makes no representation that the Renminbi or US$ amounts referred could be converted into US$ or Renminbi, as the case may be, at any particular rate or at all.

About Qudian Inc.

Qudian Inc. (“Qudian”) is a leading provider of online small consumer credit in China. The Company uses big data-enabled technologies, such as artificial intelligence and machine learning, to transform the consumer finance experience in China. With the mission to use technology to make personalized credit accessible, Qudian targets hundreds of millions of young, mobile-active consumers in China who need access to small credit for their discretionary spending, but are underserved by traditional financial institutions due to lack of traditional credit data. Qudian’s data technology capabilities combined with its operating efficiencies allow Qudian to understand prospective borrowers from different behavioral and transactional perspectives, assess their credit profiles with regard to both their willingness and ability to repay and offer them instantaneous and affordable credit products with customized terms, and distinguish Qudian’s business and offerings.

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Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates” and similar statements. Among other things, the expectation of its collection efficiency and delinquency, contain forward-looking statements. Qudian may also make written or oral forward-looking statements in its periodic reports to the SEC, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Qudian’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Qudian’s goal and strategies; Qudian’s expansion plans; Qudian’s future business development, financial condition and results of operations; Qudian’s expectations regarding demand for, and market acceptance of, its credit products; Qudian’s expectations regarding keeping and strengthening its relationships with borrowers, institutional funding partners, merchandise suppliers and other parties it collaborate with; general economic and business conditions; and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in Qudian’s filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and Qudian does not undertake any obligation to update any forward-looking statement, except as required under applicable law.


In China:

Investor Relations

Sissi Zhu

Director of Capital Markets

Tel: +86 (10) 5948-5220



Binbin Yang

VP, Public Relations


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Ross Warner

Tel: +86 (10) 5730-6200


In the United States:

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Alan Wang

Tel: +1-212-481-2050